Privacy Notice

Leyi Classic Games Privacy Notice

Effective Date: March 27, 2026. This page presents the updated 2026 privacy notice together with the previous online version for historical reference.

Data Controller Leyi Classic Games
Registered Address 8F-9F, West Tower, Baidu International Building, No. 8 Haitian 1st Road, Nanshan District, Shenzhen China

Leyi Classic Games develops and publishes mobile games for the web and mobile devices. This Privacy Notice describes the ways Leyi Classic Games ("Studio," "us," "our," or "we") collects, stores, uses, discloses, or otherwise processes personal information of our users ("users" or "you") in connection with products or services that directly post or link to this Notice.

Additionally, this Notice describes the rights and choices concerning your information that may apply to you. Leyi Classic Games, having its registered address at 8F-9F, West Tower, Baidu International Building, No. 8 Haitian 1st Road, Nanshan District, Shenzhen China, is the data controller responsible for the processing of personal information in connection with our Services.

Section 1

Personal Information We Collect and How We Collect It

When you interact with or use our Services, we may collect personal information about you. Sometimes we collect personal information automatically when you interact with our Services, and sometimes we collect personal information directly from you when you use our Services. At times, we may also collect personal information from other sources and third parties, including other players.

Information We Collect From You Directly

Registration Information

We may offer you the option to complete a user profile that is visible to other Studio users ("Account"). If you create an Account, you provide us your name, a username, e-mail address, a password, and other information that helps us confirm that it is you accessing your Account. Your Account may be used to publicly identify you as part of social features of the Services, including user-to-user interaction, chat or messaging functionality, public leaderboards, head-to-head competition, and similar features.

Address Book Information

We may offer you the ability to choose to import your contacts or manually enter e-mail addresses so that you can locate your contacts and invite them to join you in the Services. If you choose to import contacts or manually enter e-mail addresses, we may store those contacts for purposes of helping you and your contacts make connections through our Services.

Payment Information

When you order any good or service through the Services, including any virtual currency or virtual good, we collect certain non-financial transaction information related to these purchases, including what you purchased, the price, and the date. In-app purchase transactions are processed by third-party payment processors such as Apple, Google, or Amazon.

Information Collected by or Provided to Customer Support

When you ask for assistance from our Customer Support team, we collect and store the contact information you provide, information about your gameplay or activity on the Services, and your username or ID number. We also store the correspondence and information within the correspondence that you choose to share with us.

Communication Preferences

We collect information about your interests and communication preferences that you choose to provide, such as when subscribing to news or alerts.

Surveys, User Research Projects, Competitions, and Promotional Events

If you choose to participate in surveys, user research projects, competitions, promotional events, or similar activities, we may collect your contact information, shipping or billing information, opinions, responses, photos, screen captures, audio or video recordings, and other information that you provide for the relevant activity.

Information We Collect Automatically

Technical and Usage Information

We use cookies and other similar technologies to collect technical information about your mobile device or computer system, including IP address, mobile device ID, operating system version, and usage statistics about your interactions with the Services. We may also infer your approximate geographic location based on your IP address.

Social Media Information

If you sign into the Services with Facebook Connect, we may collect information visible via your Facebook account such as: your first and last name, Facebook ID, profile picture or URL, and list of Facebook friends.

Information We Collect From Other Sources

We collect or receive information from other Service users who upload email contacts, third-party information providers such as digital advertising companies, and social networking sites. We may combine this information with information collected directly from you.

Sensitive or Special Categories of Information

We typically do not request or seek to elicit sensitive or special categories of information other than account access credentials. However, you may choose to provide such information in connection with certain interactions described above, including when contacting Customer Support.

Information You Choose to Share on the Services

Some Services provide chat rooms, messaging services, community forums, and similar features. Personal information you voluntarily choose to display on publicly available portions of the Services may become publicly available and may be collected and used by others.

Section 2

How We Use Your Information

We use information collected through our Services for purposes described in this Notice or disclosed to you in connection with our Services.

Service Delivery

  • Create your Service accounts and allow access to our Services.
  • Identify and suggest connections with other Studio users.
  • Operate and improve our Services.
  • Understand your preferences and enhance your experience.
  • Respond to comments and provide customer service.
  • Provide and deliver products and services you request.
  • Send confirmations, invoices, notices, updates, alerts, and administrative messages.
  • Conduct surveys, user research projects, competitions, and promotional events.
  • Prevent fraud or potentially illegal activities and enforce our Terms of Use.
  • Enable communications with other users.

Marketing and Advertising

  • Deliver and target advertising, marketing, and promotional information.
  • Communicate with you about promotions, contests, rewards, and upcoming events.

Research and Development

  • Create aggregate or anonymous information for research and development.
  • Link or combine information from third parties to improve our Services.
  • Analyze user research and survey responses to gain insights and develop new products.

Compliance and Protection

  • Comply with applicable laws, lawful requests, and legal processes.
  • Protect rights, privacy, safety, and property.
  • Audit internal processes for compliance.
  • Prevent, identify, investigate, and deter fraudulent or illegal activity.

Email or Push Notifications

We may send email or push notifications regarding game updates, service-related notices, and, where permitted, marketing communications. You may opt out through unsubscribe links or device-level settings.

We may also deidentify or anonymize your information and use such deidentified information for any lawful purpose, while maintaining it in deidentified form and not attempting to re-identify it except where necessary to validate our processes.

Section 3

Disclosure of Your Information

We disclose personal information, including information that may be considered sensitive under applicable law, to the categories of third parties below for the specified purposes.

Summary of third-party disclosure categories, purposes, and personal information involved.
Category of Third Parties Purpose(s) of Disclosure Categories of Personal Information
Service Providers Platform services, hosting, customer support, analytics, and marketing support. Identifiers; commercial information; internet or network information; location data; account access credentials; inferences.
Affiliates Operational support across parent, affiliate, and subsidiary entities. Identifiers; additional California customer records; commercial information; internet or network information; geolocation data; inferences.
Payment Processors Processing payments made through our Services. Identifiers; commercial information.
Your Specified Recipients Disclosure to individuals or other third parties, or publicly, with your consent or at your direction. Identifiers; additional California customer records; commercial information; internet or network information; geolocation data.
Advertising Partners Selecting and serving relevant advertisements and supporting marketing efforts. Identifiers; commercial information; internet or network information; geolocation data; inferences.
Government Entities / Law Enforcement Compliance and protection purposes as permitted or required by law. Identifiers; internet or network information; geolocation data.

We also disclose information to professional advisors such as lawyers, auditors, bankers, and insurers where necessary, and may transfer information in connection with mergers, acquisitions, reorganizations, bankruptcies, or similar events.

Section 4

Online Advertising

Interest-Based Advertising

To the extent we display advertising in our Services, and with your consent where required, we disclose or allow online advertising networks, social media companies, and other third-party services to collect information about your use of our Services over time.

  • Device make, model, and operating system.
  • Screen size, orientation, audio volume, and battery-related device properties.
  • Carrier, network connection type, speed, and locale settings.
  • IP address and browser user-agent.
  • Keywords and city- or country-level location data.
  • Advertising ID such as IDFA or GAID.

Social Media Widgets / Plugins

Our Services may include social media widgets or plugins that may recognize you, collect information about your visit, and set cookies or other tracking technologies.

Cross-Device Linking

We or our third-party partners may link your devices so that content you see on one device can result in relevant advertising on another.

Opting Out of Interest-Based Advertising

  • Adjust device-level advertising and tracking settings.
  • Visit www.aboutads.info/choices or www.youronlinechoices.eu where applicable.
  • Use DAA AppChoices for iOS, Android, or Amazon devices where available.
  • Use opt-out icons on advertisements where supported.

Electing to opt out will not stop advertising from appearing, but it may make ads less relevant.

Do Not Track

Some internet browsers may be configured to send Do Not Track signals. We currently do not respond to Do Not Track signals.

Managing Cookies

We use cookies to inform, optimize, and display ads based on your past visits to the Service and to tailor advertisements and content to you.

Section 5

Security of Your Information

We implement reasonable technical and organizational measures designed to protect the security of your personal information against accidental or unlawful destruction, loss, change, or damage. However, no security system is impenetrable.

Section 6

Data Retention

We store data on servers in the United States or any other country in which the Studio, its affiliates, subsidiaries, agents, contractors, or service providers maintain facilities. We retain personal information for as long as needed to provide Services, comply with legal obligations, resolve disputes, enforce agreements, promote safety and integrity, and protect our rights and property.

Section 7

Children's Privacy

The Services are not intended for use by children under the age of 16. We do not knowingly collect personal information from children. If you believe that we may have collected personal information from or about a child, please contact us.

Section 8

Third-party Websites and Services

The Services may contain integrations or links to third-party websites or services. By interacting with those third parties, you provide information directly to them, and their privacy practices apply.

Section 9

Transfer of Personal Information Outside Your Country

We transfer information that we collect about you to other countries or jurisdictions where we or our service providers and vendors operate, including the United States. Where required, we provide appropriate safeguards, including standard contractual clauses or other recognized safeguards.

Section 10

Managing Your Information

Subject to certain exemptions, you can manage information we receive about you. If you wish to review, change, correct, or withdraw consent relating to information we have about you, please email gamesupport@leyinetwork.com.

If you would like us to delete your information, you may contact us and, where applicable, request deletion inside the app you are using. We generally verify identity before processing such requests.

Section 11

Privacy Rights for Certain Non-U.S. Users

These provisions apply to residents of countries outside the United States that have enacted comprehensive privacy laws, including the European Union General Data Protection Regulation and the United Kingdom Data Protection Act.

  • Access and correct your personal information.
  • Erase or restrict access to your information.
  • Transfer your personal data.
  • Object to or restrict processing.
  • Withdraw consent where processing is based on consent.
  • Lodge a complaint with an appropriate regulator.
Section 12

Privacy Rights for Certain U.S. Users

This section applies to residents of U.S. states that have enacted comprehensive consumer privacy laws.

Summary of privacy rights available to certain U.S. users under applicable state privacy laws.
Privacy Right Brief Details
Know and Access Request access to personal information and details about how we use and disclose it.
Request Deletion Request deletion of certain personal information collected from you.
Opt Out of Sale / Targeted Advertising Direct us not to sell, share, or process personal information for targeted advertising where applicable.
Non-Discrimination Exercise rights without unlawful discrimination.
Data Portability Request transmission of certain personal information to other entities where technically feasible.
Correct Inaccurate Information Request correction of errors or inaccurate personal information.
Limit Use of Sensitive Personal Information In certain circumstances, limit use of sensitive personal information. We generally do not collect such information other than account access credentials.
Opt Out of Automated Decision-Making Opt out in certain circumstances. We do not currently use profiling that produces legal or similarly significant effects.

Additional Information for California Residents

California-specific summary of personal information categories, sources, business purposes, and disclosure categories.
Category of Personal Information Collected Source(s) Business Purpose(s) for Collection Categories of Third Parties
Identifiers You or your device(s); advertising partners; affiliates. Service delivery; advertising; technical support; customer support; payment processing; analytics; research and development; marketing; fraud prevention; legal compliance. Service providers; affiliates; specified recipients; government entities / law enforcement; advertising partners shared for interest-based advertising.
Additional California Customer Records You or your device(s). Service delivery; analytics; research and development; marketing and advertising. Affiliates; specified recipients.
Sensitive Personal Information We do not intentionally collect or seek to elicit sensitive personal information other than account access credentials. Service delivery; fraud prevention; legal compliance. Service providers.
Commercial Information You or your device(s). Service delivery; advertising; analytics; research and development; fraud prevention; legal compliance. Service providers; affiliates; specified recipients; payment processors.
Internet or Network Information You or your device(s). Service delivery; advertising; analytics; research and development; fraud prevention; legal compliance. Service providers; affiliates; specified recipients; government entities / law enforcement.
Geolocation Data You or your device(s). Service delivery; advertising; analytics; research and development; fraud prevention; legal compliance. Service providers; affiliates; specified recipients; government entities / law enforcement.
Inferences You or your device(s). Service delivery; advertising; analytics; research and development; fraud prevention; legal compliance. Service providers; affiliates.
Section 13

Changes to this Notice

We may update this Notice to reflect changes to our data privacy practices. If we make any material changes, we will notify you by reasonable means prior to the change becoming effective and will take additional steps as required by law.

Section 14

Contact Us

Our Data Protection Officer

You may contact us or our Data Protection Team at gamesupport@leyinetwork.com or at the address below for further information.

8F-9F, West Tower, Baidu International Building,
No. 8 Haitian 1st Road, Nanshan District,
Shenzhen China
Archive

Previous Versions

Below is the prior online version, normalized into this page as a static text appendix.

View previous online version Last Updated: Mar 29, 2024

Leyi Classic Games Privacy Policy

Last Updated: Mar 29, 2024

Shenzhen Leyi Network Co., Ltd (hereinafter referred to as "Leyi Classic Games") with its subsidiaries and affiliates develops and publishes social games for the web and mobile devices. This Privacy Policy described the ways Leyi Classic Games, with its subsidiaries and affiliates ("Studio," "us," "our," or "we"), collected, stored, used, disclosed, or otherwise processed personal information of users in connection with product offerings such as the company website, Studio game(s) provided on mobile platforms, and any other Studio product or service that posted or linked to that policy.

Topics covered in the prior version:
  • Personal information we collect and how we collect it
  • How we use your information
  • Sharing of your information
  • Online advertising
  • Security of your information
  • Data retention & deletion
  • Children's privacy
  • Third-party websites and services
  • Transfer of personal information outside your country
  • Managing your information
  • Specific provisions for EEA, UK and Swiss individuals
  • Specific provisions for California consumers
  • Changes to this Policy
  • Contact Us

1. Personal Information We Collect and How We Collect It

When you interacted with or used the Services, the prior online version stated that Leyi Classic Games collected personal information about you. Sometimes it collected personal information automatically when you interacted with the Services, sometimes directly from you when you used the Services, and at times from other sources and third parties, including other players.

Under registration information, the prior version explained that if you created an Account, you could provide your name, username, e-mail address, password, and other information used to confirm access to your Account. If you signed into the Services with Facebook Connect, the company stated it would collect information visible via your Facebook account, such as first and last name, Facebook ID, profile picture or URL, and list of Facebook friends.

It also described address book information, technical and usage information, payment information, information collected by or provided to customer support, communication preferences, and information connected with surveys, user research projects, competitions, and promotional events. It separately stated that information could be collected from other users who upload contacts, third-party information providers, and social networking sites, and that sensitive or special categories of information were not typically sought, though users could choose to provide such information in certain interactions.

2. How We Use Your Information

The prior online version stated that information was used for service delivery, marketing and advertising, research and development, compliance and protection, and push notifications. For service delivery, the archived text listed purposes such as creating service accounts, identifying and suggesting connections with other users, operating and improving the Services, understanding preferences, providing customer support, sending confirmations and notices, conducting surveys and promotions, preventing fraud, and enabling communication between users.

For marketing and advertising, it stated that information could be used to deliver and target advertising and promotional information, and to communicate by e-mail or push notification about promotions, contests, rewards, upcoming events, and other news about products and services. For research and development, it stated that aggregate or anonymous information could be created and used for lawful business purposes.

For compliance and protection, the archived text described uses related to complying with applicable laws and legal processes, protecting rights, privacy, safety, and property, auditing internal processes, enforcing the terms governing the Services, and preventing fraudulent, harmful, unauthorized, unethical, or illegal activity.

3. Sharing of Your Information

The prior online version stated that information could be shared with service providers that performed services on behalf of the company, payment processors, advertising partners, parent companies, subsidiaries and affiliates, professional advisors, law enforcement and public authorities, business transferees involved in corporate transactions, and recipients specified by the individual user through consent or direction.

4. Online Advertising

Under interest-based advertising, the prior online version stated that, to the extent advertising was displayed in the Services and with consent where required by law, the company could share information or allow online advertising networks, social media companies, and other third-party services to collect information over time. It listed categories of advertising-related information including device make, model, and operating system, screen size and orientation, audio volume, carrier, locale settings, network connection type and speed, IP address, keywords, city- and/or country-level geolocation data, browser user-agent, and advertising IDs such as IDFA and GAID.

The prior version also included sections on social media widgets, cross-device linking, Google Analytics and advertising, opt-out tools such as aboutads.info and youronlinechoices.eu, DAA AppChoices links, and a statement that the company did not respond to Do Not Track signals.

5. Security of Your Information

The prior online version stated that reasonable and appropriate technical and organizational measures were implemented to protect the security of personal information, while also noting that no security system is impenetrable and that transmission was at the individual's own risk.

6. Data Retention & Deletion

The prior online version stated that data could be stored on servers in the United States or any other country in which the company, its affiliates, subsidiaries, agents, contractors, or service providers maintained facilities. It further stated that personal information would be retained as long as needed to provide Services, comply with legal obligations, resolve disputes, and enforce agreements, and that when it was no longer required, the company would look to delete or anonymize it or isolate it in backups where deletion was not immediately possible.

7. Children's Privacy

The prior online version stated that the Services were not intended for use by children aged 16 or such higher age as required by applicable law, and that Leyi Classic Games did not knowingly collect personal information from children through the Services or knowingly allow them to use the Services.

8. Third-party Websites and Services

The prior online version stated that the Services might contain integrations or links to third-party websites or services, including business partners, and that by interacting with those third parties, users would provide information directly to the third party and their privacy practices would apply.

9. Transfer of Personal Information Outside Your Country

The prior online version stated that information collected about users could be transferred across borders to affiliated entities or other third parties, and that if users were located in the European Economic Area, United Kingdom, or Switzerland, personal information could be processed outside those regions, including in the United States.

10. Managing Your Information

The prior online version stated that, subject to certain exemptions, users could request deletion, review, changes, or correction of information by contacting the company. It explained that users seeking deletion could send an e-mail to gamesupport@leyinetwork.com and place "Delete My Account" in the subject line or request deletion inside the app they were using. It also noted that users might lose access to the associated account, game progress, and unused virtual items, and that identity verification would generally be required before processing a request.

11. Specific Provisions for EEA, UK and Swiss Individuals

The prior online version stated that these additional provisions applied to individuals located in the EEA, the UK, and Switzerland. It identified Leyi Classic Games as the data controller responsible for processing personal data in connection with the Services and described rights including access, correction, erasure, restriction, data portability, objection, withdrawal of consent, and the right to make a complaint.

It also described lawful bases for processing, including contractual necessity, legitimate interests, legal obligations, and consent, and explained that for data transfers outside Europe, the company would typically seek to use adequacy decisions, approved contractual safeguards, or other recognized mechanisms where applicable.

12. Specific Provisions for California Consumers

The prior online version stated that California residents had rights to know, access, correct, delete, and opt out. It stated that the company did not "sell" information in the ordinary sense, but that some advertising-related disclosures could be treated as sharing under California law. It described how California consumers could submit requests, how identity verification would generally work, and that the company aimed to respond within 45 days unless an extension was needed.

California consumer information categories table from the previous online privacy policy
The California information chart displayed in the prior online version.

13. Changes to this Policy

The prior online version stated that the policy could be updated to reflect changes to data and information privacy practices, and that material changes would be communicated by means of a notice on the Services before the change became effective.

14. Contact Us

The prior online version directed users to contact gamesupport@leyinetwork.com and listed the address as 8F-9F, West Tower, Baidu International Building, No. 8 Haitian 1st Road, Nanshan District, Shenzhen China.

Copyright © 2024 Leyi, Ltd. All rights reserved. The archived page also displayed a notice that the game was a trademark of Leyi, Ltd in the People's Republic of China.

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