Registered Address8F-9F, West Tower, Baidu International Building, No. 8 Haitian 1st Road, Nanshan District, Shenzhen China
Leyi Classic Games develops and publishes mobile games for the web and mobile devices. This Privacy Notice
describes the ways Leyi Classic Games ("Studio," "us," "our," or "we") collects, stores, uses, discloses,
or otherwise processes personal information of our users ("users" or "you") in connection with
products or services that directly post or link to this Notice.
Additionally, this Notice describes the rights and choices concerning your information that may apply to you.
Leyi Classic Games, having its registered address at 8F-9F, West Tower, Baidu International Building, No. 8 Haitian 1st Road,
Nanshan District, Shenzhen China, is the data controller responsible for the processing of personal information
in connection with our Services.
Section 1
Personal Information We Collect and How We Collect It
When you interact with or use our Services, we may collect personal information about you. Sometimes
we collect personal information automatically when you interact with our Services, and sometimes we collect
personal information directly from you when you use our Services. At times, we may also collect personal information
from other sources and third parties, including other players.
Information We Collect From You Directly
Registration Information
We may offer you the option to complete a user profile that is visible to other Studio users ("Account").
If you create an Account, you provide us your name, a username, e-mail address, a password, and other information
that helps us confirm that it is you accessing your Account. Your Account may be used to publicly identify you as part
of social features of the Services, including user-to-user interaction, chat or messaging functionality, public leaderboards,
head-to-head competition, and similar features.
Address Book Information
We may offer you the ability to choose to import your contacts or manually enter e-mail addresses so that you can locate
your contacts and invite them to join you in the Services. If you choose to import contacts or manually enter e-mail addresses,
we may store those contacts for purposes of helping you and your contacts make connections through our Services.
Payment Information
When you order any good or service through the Services, including any virtual currency or virtual good, we collect certain
non-financial transaction information related to these purchases, including what you purchased, the price, and the date.
In-app purchase transactions are processed by third-party payment processors such as Apple, Google, or Amazon.
Information Collected by or Provided to Customer Support
When you ask for assistance from our Customer Support team, we collect and store the contact information you provide,
information about your gameplay or activity on the Services, and your username or ID number. We also store the correspondence
and information within the correspondence that you choose to share with us.
Communication Preferences
We collect information about your interests and communication preferences that you choose to provide,
such as when subscribing to news or alerts.
Surveys, User Research Projects, Competitions, and Promotional Events
If you choose to participate in surveys, user research projects, competitions, promotional events, or similar activities,
we may collect your contact information, shipping or billing information, opinions, responses, photos, screen captures,
audio or video recordings, and other information that you provide for the relevant activity.
Information We Collect Automatically
Technical and Usage Information
We use cookies and other similar technologies to collect technical information about your mobile device or computer system,
including IP address, mobile device ID, operating system version, and usage statistics about your interactions with the Services.
We may also infer your approximate geographic location based on your IP address.
Social Media Information
If you sign into the Services with Facebook Connect, we may collect information visible via your Facebook account such as:
your first and last name, Facebook ID, profile picture or URL, and list of Facebook friends.
Information We Collect From Other Sources
We collect or receive information from other Service users who upload email contacts, third-party information providers such as
digital advertising companies, and social networking sites. We may combine this information with information collected directly from you.
Sensitive or Special Categories of Information
We typically do not request or seek to elicit sensitive or special categories of information other than account access credentials.
However, you may choose to provide such information in connection with certain interactions described above, including when contacting Customer Support.
Information You Choose to Share on the Services
Some Services provide chat rooms, messaging services, community forums, and similar features. Personal information you voluntarily choose
to display on publicly available portions of the Services may become publicly available and may be collected and used by others.
Section 2
How We Use Your Information
We use information collected through our Services for purposes described in this Notice or disclosed to you in connection with our Services.
Service Delivery
Create your Service accounts and allow access to our Services.
Identify and suggest connections with other Studio users.
Operate and improve our Services.
Understand your preferences and enhance your experience.
Respond to comments and provide customer service.
Provide and deliver products and services you request.
Send confirmations, invoices, notices, updates, alerts, and administrative messages.
Conduct surveys, user research projects, competitions, and promotional events.
Prevent fraud or potentially illegal activities and enforce our Terms of Use.
Enable communications with other users.
Marketing and Advertising
Deliver and target advertising, marketing, and promotional information.
Communicate with you about promotions, contests, rewards, and upcoming events.
Research and Development
Create aggregate or anonymous information for research and development.
Link or combine information from third parties to improve our Services.
Analyze user research and survey responses to gain insights and develop new products.
Compliance and Protection
Comply with applicable laws, lawful requests, and legal processes.
Protect rights, privacy, safety, and property.
Audit internal processes for compliance.
Prevent, identify, investigate, and deter fraudulent or illegal activity.
Email or Push Notifications
We may send email or push notifications regarding game updates, service-related notices, and,
where permitted, marketing communications. You may opt out through unsubscribe links or device-level settings.
We may also deidentify or anonymize your information and use such deidentified information for any lawful purpose,
while maintaining it in deidentified form and not attempting to re-identify it except where necessary to validate our processes.
Section 3
Disclosure of Your Information
We disclose personal information, including information that may be considered sensitive under applicable law,
to the categories of third parties below for the specified purposes.
Summary of third-party disclosure categories, purposes, and personal information involved.
Category of Third Parties
Purpose(s) of Disclosure
Categories of Personal Information
Service Providers
Platform services, hosting, customer support, analytics, and marketing support.
Identifiers; commercial information; internet or network information; location data; account access credentials; inferences.
Affiliates
Operational support across parent, affiliate, and subsidiary entities.
Identifiers; additional California customer records; commercial information; internet or network information; geolocation data; inferences.
Payment Processors
Processing payments made through our Services.
Identifiers; commercial information.
Your Specified Recipients
Disclosure to individuals or other third parties, or publicly, with your consent or at your direction.
Identifiers; additional California customer records; commercial information; internet or network information; geolocation data.
Advertising Partners
Selecting and serving relevant advertisements and supporting marketing efforts.
Identifiers; commercial information; internet or network information; geolocation data; inferences.
Government Entities / Law Enforcement
Compliance and protection purposes as permitted or required by law.
Identifiers; internet or network information; geolocation data.
We also disclose information to professional advisors such as lawyers, auditors, bankers, and insurers where necessary,
and may transfer information in connection with mergers, acquisitions, reorganizations, bankruptcies, or similar events.
Section 4
Online Advertising
Interest-Based Advertising
To the extent we display advertising in our Services, and with your consent where required,
we disclose or allow online advertising networks, social media companies, and other third-party services
to collect information about your use of our Services over time.
Device make, model, and operating system.
Screen size, orientation, audio volume, and battery-related device properties.
Carrier, network connection type, speed, and locale settings.
IP address and browser user-agent.
Keywords and city- or country-level location data.
Advertising ID such as IDFA or GAID.
Social Media Widgets / Plugins
Our Services may include social media widgets or plugins that may recognize you, collect information about your visit,
and set cookies or other tracking technologies.
Cross-Device Linking
We or our third-party partners may link your devices so that content you see on one device can result in relevant advertising on another.
Opting Out of Interest-Based Advertising
Adjust device-level advertising and tracking settings.
Use DAA AppChoices for iOS, Android, or Amazon devices where available.
Use opt-out icons on advertisements where supported.
Electing to opt out will not stop advertising from appearing, but it may make ads less relevant.
Do Not Track
Some internet browsers may be configured to send Do Not Track signals. We currently do not respond to Do Not Track signals.
Managing Cookies
We use cookies to inform, optimize, and display ads based on your past visits to the Service and to tailor advertisements and content to you.
Section 5
Security of Your Information
We implement reasonable technical and organizational measures designed to protect the security of your personal information
against accidental or unlawful destruction, loss, change, or damage. However, no security system is impenetrable.
Section 6
Data Retention
We store data on servers in the United States or any other country in which the Studio, its affiliates, subsidiaries, agents,
contractors, or service providers maintain facilities. We retain personal information for as long as needed to provide Services,
comply with legal obligations, resolve disputes, enforce agreements, promote safety and integrity, and protect our rights and property.
Section 7
Children's Privacy
The Services are not intended for use by children under the age of 16. We do not knowingly collect personal information from children.
If you believe that we may have collected personal information from or about a child, please contact us.
Section 8
Third-party Websites and Services
The Services may contain integrations or links to third-party websites or services. By interacting with those third parties,
you provide information directly to them, and their privacy practices apply.
Section 9
Transfer of Personal Information Outside Your Country
We transfer information that we collect about you to other countries or jurisdictions where we or our service providers and vendors operate,
including the United States. Where required, we provide appropriate safeguards, including standard contractual clauses or other recognized safeguards.
Section 10
Managing Your Information
Subject to certain exemptions, you can manage information we receive about you. If you wish to review, change, correct, or withdraw consent
relating to information we have about you, please email gamesupport@leyinetwork.com.
If you would like us to delete your information, you may contact us and, where applicable, request deletion inside the app you are using.
We generally verify identity before processing such requests.
Section 11
Privacy Rights for Certain Non-U.S. Users
These provisions apply to residents of countries outside the United States that have enacted comprehensive privacy laws,
including the European Union General Data Protection Regulation and the United Kingdom Data Protection Act.
Access and correct your personal information.
Erase or restrict access to your information.
Transfer your personal data.
Object to or restrict processing.
Withdraw consent where processing is based on consent.
Lodge a complaint with an appropriate regulator.
Section 12
Privacy Rights for Certain U.S. Users
This section applies to residents of U.S. states that have enacted comprehensive consumer privacy laws.
Summary of privacy rights available to certain U.S. users under applicable state privacy laws.
Privacy Right
Brief Details
Know and Access
Request access to personal information and details about how we use and disclose it.
Request Deletion
Request deletion of certain personal information collected from you.
Opt Out of Sale / Targeted Advertising
Direct us not to sell, share, or process personal information for targeted advertising where applicable.
Non-Discrimination
Exercise rights without unlawful discrimination.
Data Portability
Request transmission of certain personal information to other entities where technically feasible.
Correct Inaccurate Information
Request correction of errors or inaccurate personal information.
Limit Use of Sensitive Personal Information
In certain circumstances, limit use of sensitive personal information. We generally do not collect such information other than account access credentials.
Opt Out of Automated Decision-Making
Opt out in certain circumstances. We do not currently use profiling that produces legal or similarly significant effects.
Additional Information for California Residents
California-specific summary of personal information categories, sources, business purposes, and disclosure categories.
Category of Personal Information Collected
Source(s)
Business Purpose(s) for Collection
Categories of Third Parties
Identifiers
You or your device(s); advertising partners; affiliates.
Service delivery; advertising; technical support; customer support; payment processing; analytics; research and development; marketing; fraud prevention; legal compliance.
Service providers; affiliates; specified recipients; government entities / law enforcement; advertising partners shared for interest-based advertising.
Additional California Customer Records
You or your device(s).
Service delivery; analytics; research and development; marketing and advertising.
Affiliates; specified recipients.
Sensitive Personal Information
We do not intentionally collect or seek to elicit sensitive personal information other than account access credentials.
Service delivery; fraud prevention; legal compliance.
Service providers.
Commercial Information
You or your device(s).
Service delivery; advertising; analytics; research and development; fraud prevention; legal compliance.
Service providers; affiliates; specified recipients; payment processors.
Internet or Network Information
You or your device(s).
Service delivery; advertising; analytics; research and development; fraud prevention; legal compliance.
Service providers; affiliates; specified recipients; government entities / law enforcement.
Geolocation Data
You or your device(s).
Service delivery; advertising; analytics; research and development; fraud prevention; legal compliance.
Service providers; affiliates; specified recipients; government entities / law enforcement.
Inferences
You or your device(s).
Service delivery; advertising; analytics; research and development; fraud prevention; legal compliance.
Service providers; affiliates.
Section 13
Changes to this Notice
We may update this Notice to reflect changes to our data privacy practices. If we make any material changes,
we will notify you by reasonable means prior to the change becoming effective and will take additional steps as required by law.
Section 14
Contact Us
Our Data Protection Officer
You may contact us or our Data Protection Team at
gamesupport@leyinetwork.com
or at the address below for further information.
8F-9F, West Tower, Baidu International Building,
No. 8 Haitian 1st Road, Nanshan District,
Shenzhen China
Archive
Previous Versions
Below is the prior online version, normalized into this page as a static text appendix.
View previous online versionLast Updated: Mar 29, 2024
Leyi Classic Games Privacy Policy
Last Updated: Mar 29, 2024
Shenzhen Leyi Network Co., Ltd (hereinafter referred to as "Leyi Classic Games") with its subsidiaries and affiliates
develops and publishes social games for the web and mobile devices. This Privacy Policy described the ways Leyi Classic Games,
with its subsidiaries and affiliates ("Studio," "us," "our," or "we"), collected, stored, used, disclosed, or otherwise processed
personal information of users in connection with product offerings such as the company website, Studio game(s) provided on mobile platforms,
and any other Studio product or service that posted or linked to that policy.
Topics covered in the prior version:
Personal information we collect and how we collect it
How we use your information
Sharing of your information
Online advertising
Security of your information
Data retention & deletion
Children's privacy
Third-party websites and services
Transfer of personal information outside your country
Managing your information
Specific provisions for EEA, UK and Swiss individuals
Specific provisions for California consumers
Changes to this Policy
Contact Us
1. Personal Information We Collect and How We Collect It
When you interacted with or used the Services, the prior online version stated that Leyi Classic Games collected personal information about you.
Sometimes it collected personal information automatically when you interacted with the Services, sometimes directly from you when you used the Services,
and at times from other sources and third parties, including other players.
Under registration information, the prior version explained that if you created an Account, you could provide your name, username,
e-mail address, password, and other information used to confirm access to your Account. If you signed into the Services with Facebook Connect,
the company stated it would collect information visible via your Facebook account, such as first and last name, Facebook ID, profile picture or URL,
and list of Facebook friends.
It also described address book information, technical and usage information, payment information, information collected by or provided to customer support,
communication preferences, and information connected with surveys, user research projects, competitions, and promotional events. It separately stated that
information could be collected from other users who upload contacts, third-party information providers, and social networking sites, and that sensitive or special
categories of information were not typically sought, though users could choose to provide such information in certain interactions.
2. How We Use Your Information
The prior online version stated that information was used for service delivery, marketing and advertising, research and development,
compliance and protection, and push notifications. For service delivery, the archived text listed purposes such as creating service accounts,
identifying and suggesting connections with other users, operating and improving the Services, understanding preferences, providing customer support,
sending confirmations and notices, conducting surveys and promotions, preventing fraud, and enabling communication between users.
For marketing and advertising, it stated that information could be used to deliver and target advertising and promotional information,
and to communicate by e-mail or push notification about promotions, contests, rewards, upcoming events, and other news about products and services.
For research and development, it stated that aggregate or anonymous information could be created and used for lawful business purposes.
For compliance and protection, the archived text described uses related to complying with applicable laws and legal processes,
protecting rights, privacy, safety, and property, auditing internal processes, enforcing the terms governing the Services,
and preventing fraudulent, harmful, unauthorized, unethical, or illegal activity.
3. Sharing of Your Information
The prior online version stated that information could be shared with service providers that performed services on behalf of the company,
payment processors, advertising partners, parent companies, subsidiaries and affiliates, professional advisors, law enforcement and public authorities,
business transferees involved in corporate transactions, and recipients specified by the individual user through consent or direction.
4. Online Advertising
Under interest-based advertising, the prior online version stated that, to the extent advertising was displayed in the Services and with consent where required by law,
the company could share information or allow online advertising networks, social media companies, and other third-party services to collect information over time.
It listed categories of advertising-related information including device make, model, and operating system, screen size and orientation, audio volume,
carrier, locale settings, network connection type and speed, IP address, keywords, city- and/or country-level geolocation data, browser user-agent,
and advertising IDs such as IDFA and GAID.
The prior version also included sections on social media widgets, cross-device linking, Google Analytics and advertising,
opt-out tools such as aboutads.info and youronlinechoices.eu, DAA AppChoices links, and a statement that the company did not respond to Do Not Track signals.
5. Security of Your Information
The prior online version stated that reasonable and appropriate technical and organizational measures were implemented to protect the security of personal information,
while also noting that no security system is impenetrable and that transmission was at the individual's own risk.
6. Data Retention & Deletion
The prior online version stated that data could be stored on servers in the United States or any other country in which the company, its affiliates,
subsidiaries, agents, contractors, or service providers maintained facilities. It further stated that personal information would be retained as long as needed
to provide Services, comply with legal obligations, resolve disputes, and enforce agreements, and that when it was no longer required,
the company would look to delete or anonymize it or isolate it in backups where deletion was not immediately possible.
7. Children's Privacy
The prior online version stated that the Services were not intended for use by children aged 16 or such higher age as required by applicable law,
and that Leyi Classic Games did not knowingly collect personal information from children through the Services or knowingly allow them to use the Services.
8. Third-party Websites and Services
The prior online version stated that the Services might contain integrations or links to third-party websites or services, including business partners,
and that by interacting with those third parties, users would provide information directly to the third party and their privacy practices would apply.
9. Transfer of Personal Information Outside Your Country
The prior online version stated that information collected about users could be transferred across borders to affiliated entities or other third parties,
and that if users were located in the European Economic Area, United Kingdom, or Switzerland, personal information could be processed outside those regions,
including in the United States.
10. Managing Your Information
The prior online version stated that, subject to certain exemptions, users could request deletion, review, changes, or correction of information by contacting the company.
It explained that users seeking deletion could send an e-mail to gamesupport@leyinetwork.com
and place "Delete My Account" in the subject line or request deletion inside the app they were using. It also noted that users might lose access to the associated account,
game progress, and unused virtual items, and that identity verification would generally be required before processing a request.
11. Specific Provisions for EEA, UK and Swiss Individuals
The prior online version stated that these additional provisions applied to individuals located in the EEA, the UK, and Switzerland.
It identified Leyi Classic Games as the data controller responsible for processing personal data in connection with the Services and described rights including access,
correction, erasure, restriction, data portability, objection, withdrawal of consent, and the right to make a complaint.
It also described lawful bases for processing, including contractual necessity, legitimate interests, legal obligations, and consent,
and explained that for data transfers outside Europe, the company would typically seek to use adequacy decisions, approved contractual safeguards,
or other recognized mechanisms where applicable.
12. Specific Provisions for California Consumers
The prior online version stated that California residents had rights to know, access, correct, delete, and opt out.
It stated that the company did not "sell" information in the ordinary sense, but that some advertising-related disclosures could be treated as sharing under California law.
It described how California consumers could submit requests, how identity verification would generally work, and that the company aimed to respond within 45 days unless an extension was needed.
The California information chart displayed in the prior online version.
13. Changes to this Policy
The prior online version stated that the policy could be updated to reflect changes to data and information privacy practices,
and that material changes would be communicated by means of a notice on the Services before the change became effective.
14. Contact Us
The prior online version directed users to contact gamesupport@leyinetwork.com
and listed the address as 8F-9F, West Tower, Baidu International Building, No. 8 Haitian 1st Road, Nanshan District, Shenzhen China.