Shenzhen Qianhai Leyi Network Technology Co., Ltd ("Leyi")
Leyi develops and publishes social games for the mobile devices (the "Service"). In this policy, "Leyi" refers to Shenzhen Qianhai Leyi Network Technology Co., Ltd. We may also refer to Leyi as "we" or "us".
- The personally identifiable information ("personal information") and other information We collect and hold, how we do so and the purposes of our collection
- How We use and with whom We share such information
- How you can access and update such information
- The choices you can make about how We collect, use and share your information
- How We protect the information We store about any user of the Services ("you" or "user")
How We protect the information We store about any user of the Services ("you" or "user")
We collect information about you directly from you, from third parties, and automatically through your use of our Service. We may combine the information that we collect about you from these various sources. Personal information may include:
- Your in-Service username
- Your device's MAC address
Information We Collect From You Directly
We may allow you to "register" with Us by using Mail to create an account or profile within a Service. We may also provide a more typical registration flow where you may be required to provide the following information: your e-mail address; a password and other information that helps Us confirm that it is you accessing your account.
We may also offer you the option to complete a user profile that is visible to other Leyi users. Your user profile may include: a profile image; one or more Service username(s); and a Leyi user ID number that is created by Leyi account and used to identify your profile.
Information We Collect Automatically about Your Use of Our Service
If you access an our Service on your mobile telephone or other mobile device, including iPads, we collect information about you, including but not limited to, your mobile device identifier, MAC Address, and possibly your IP Address. In certain Services we will create and assign to your device an identifier that is similar to an account number. We may also collect the name you have associated with your device, device type, telephone number, country, and any other information you choose to provide, such as user name, character name, or e-mail address.
Leyi may also receive the billing and payment information that you provide when your purchase is processed by another party, such as Apple (for purchases on iOS devices), Google (for purchases on Android devices).
Customer Support Correspondence
When you ask for assistance from our Customer Support team, we will collect and store the contact information you provide (generally your name and e-mail address), information about your activity on the Service, and your username or ID number. We will also store the correspondence and any information contained within.
Push Notifications & Local Notifications
With your consent we may send push notifications to your mobile device to provide Service updates and other relevant messages. You can manage push notifications within the relevant Service.
Technical and Usage Information
When you access our Services, We collect (i) certain technical information about your mobile device, including your IP Address, geo-location, and mobile device ID; and (ii) usage statistics about your interactions with the Service. This information is typically collected through the use of server log files or web log files ("Log Files"), mobile device software development kits and tracking technologies like browser cookies to collect and analyze certain types of technical information.
How We Collect Information about You
We may collect information about you in any one or more of the following ways:
Information about Players and Play
To provide a richer game play and social experience in our Services, We collect information about your play and interaction with other players and users. The bulk of this information is collected and stored through the use of Log Files, which are files on our web servers that record actions taken on our Services.
You may be able to take part in certain activities on our Services that give you the opportunity to communicate or share information not just with Leyi, but also with other users of our Service. These include:
- Participating in message boards
- Posting public comments to other users' profiles or gameboards
- Sending private messages or invitations to other users, to their e-mail accounts
- Chat with other users
We may record and store archives of these communications on Leyi's servers to protect the safety and well-being of our users and Leyi's rights and property in connection with the service. You acknowledge and consent to the recording and storage of such communications for these purposes.
Cookies and Automated Information Collection
When you access the Services, We collect certain technical information in order to (i) analyze the usage of our Services; (ii) provide a more personalized experience; and (iii) manage advertising. We and service providers acting on our behalf, may use Log Files and other tracking technologies to collect and analyze certain types of technical information over time and across different websites following your use of the Service, including cookies, WiFi information, IP addresses, geo-location, device type, device identifiers, browser types, browser language, referring and exit pages, and URLs, platform type, the number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, Service state and the date and time of activity on our Services, and other similar information. In some cases, We will associate this information with your user ID number for our internal use.
We may collect or receive information from other sources including (i) other Leyi users who choose to upload their email contacts; and (ii) third party information providers. This information will be used to supplement your profile - primarily to help you and your friends connect. It will be combined with other information We collect.
How We Use the Information We Collect
In general, We collect, store and use your information to provide you with a safe, smooth, efficient, fun, and customized experience. For example, We may, and you expressly consent for us to, use information collected from you in any one or more of the following ways:
To create your Service accounts and allow access to our Services
To identify and suggest connections with other Leyi users
To enable user-to-user communications
To provide technical support and respond to user inquiries
To prevent fraud or potentially illegal activities
To deliver and target advertising
To notify users of in-Service updates
To provide in-Service leader boards and promote in-Service player achievements
To solicit input and feedback to improve Leyi products and services and customize your user experience
To inform users about new products or promotional offers
To engage in commonly accepted practices, such as contacting you at the email address We have on file if you are a potential winner in a sweepstakes
One important use of your information is communication. If you have provided your e-mail address to Leyi, we'll use it to respond to (i) customer support inquiries, and (ii) keep you informed of your in-Service activity, including comments from friends, notifications about in-Service status and requests. Some messages, such as invites for friends to join you in a Service, may include your name and profile photo. We may also send promotional e-mail messages and promotional messages ("Promotional Communications") directly or in partnership with parties other than Leyi. Each Promotional Communication will generally offer recipients choices about receiving additional messages.
Sharing of Your Information
We will share your information (in some cases personal information) with third parties (i.e., parties other than Leyi), in the following circumstances:
Third Party Service Providers
We will provide your information to third party companies to perform services on our behalf, including payment processing, data analysis, e-mail delivery, hosting services, customer service, placement of ads and assisting Us in other marketing efforts. We direct all such third party service providers to maintain the confidentiality of the information disclosed to them and to not use your information for any purpose other than to provide services on Leyi's behalf.
Safety, Security, and Compliance Law
Your information, and the contents of all of your online communications (including without limitation chat text, voice communications, IP addresses and your personal information) may be accessed and monitored as necessary to provide the Service and may be disclosed: (i) when We have a good faith belief that We are required to disclose the information in response to legal process (for example, a court order, search warrant or subpoena); (ii) to satisfy any applicable laws or regulations; (iii) where We believe that the Service is being used in the commission of a crime, including to report such criminal activity or to exchange information with other companies and organizations for the purposes of fraud protection and credit risk reduction; (iv) when We have a good faith belief that there is an emergency that poses a threat to the health and/or safety of you, another person or the public generally; and (v) in order to protect the rights or property of Leyi.
You can visit our websites without providing any personal information. If you choose not to provide any personal information, you may not be able to use certain aspects of the Services.
Opting Out of Push Communications
When you install our apps on your mobile device you can choose to receive push notifications. You can turn off push notifications by visiting the "options" or "settings" page within the relevant Service. You may also receive local notifications. You can turn off local notifications by visiting the "options" or "settings" page within the relevant Service.
Privacy Policies of Linked Sites
Our Services may contain links to third-party websites. We are not responsible for the privacy practices or the content of such websites. If you have any questions about how these other websites use your information, you should review their policies and contact them directly.
Security of Your Information
Leyi implements reasonable security measures to protect the security of your information both online and offline, and We are committed to the protection of customer information. While We take reasonable precautions against possible security breaches of our Services and our customer databases and records, We cannot guarantee that unauthorized access, hacking, data loss, or other breaches will never occur. Unfortunately, the transmission of information over the Internet is not completely secure. Although we strive to protect your personal data, we cannot guarantee the security of your data while it is being transmitted to our site; any transmission is at your own risk. Once we have received your information, we have procedures and security features in place to try to prevent unauthorized access. We urge you to take steps to keep your personal information safe (including your account password), and to log out of your account after use. If your account is hacked, this may lead to unauthorized access to your Leyi Services, so be careful to keep your account information secure. If you have questions about the security of our Services, please contact us at email@example.com.
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